Tales + adventures Our thinking, stories from recent adventures, observations about the past and predictions for the future. Take a glimpse into some of our world. 10 Digital design trends to watch in 2025 As we step into 2025, the digital design landscape continues to evolve, fuelled by advancements in technology, shifts in cultural expectations, and a growing desire for more meaningful and engaging experiences. 2022’s war for talent This year brings dual recruitment challenges: Reach + conversion. Reaching the right candidates and converting them into applicants. We think it will be key to ensure your messaging is aligned to the candidate’s aspirations. What is sustainable we design? Enhancing UX with interactive design elements The importance of personalisation Delivering UAT without any documentation Making website migration easy. Optimising website performance: Removing UX roadblocks Website analytics for guidance: Using data reporting to map a redesign from A to B Connecting enterprise systems In an age where everything is digital: Are we evolving fast enough? Do I need to comply with GDPR (outside of the EU)? Make Me Over. How to prepare for rolling our an online rebrand. User acceptance is more than communication at launch Generating next phrase product enhancements Facing facts: insights to improve digital traffic Migrating from Wordpress to AEM Rebuilding a complex German-language site to deliver SEO gains Creating an online tool to help reach a niche target audience Colour brings meaning, hope and inspiration Pantone’s 2022 colour of the year: Personal inventiveness and creativity Pantone’s 2021 colours of the year:Fortitude and optimism: Pantone’s 2020 colour of the year:A timeless classic: Pantone’s colour of the year 2019:The colour of connection