Six ways we can help
Reach more people online, get more people to your website and create the best possible customer experience for them. We can help you to reinvent your experience, move your website from one design to another, from one system to another, and we can help to connect and integrate different systems.
How we can help you
Deliver website success
Simplify and fast-track your day-to-day website management, special projects, campaigns and digital storytelling.
Measure your results
Analyse, visualise and identify improvements for your website, campaigns and social media channels.
Migrate your site
Move, update or redesign anything from assets to entire websites seamlessly with support at every milestone.
Improve your platform
Streamline product management, system integration, UAT, performance improvements and cost optimisation.
Get more out of search
Understand who is finding your content, the keywords they are searching for and how to improve your results.
Upskill your workforce
Strengthen your team, no matter what their level, with self-serve learning, remote training and interactive workshops.
Our services
Deliver website success
Need extra support for getting your website updated? Or do you have a special project, campaign or overflow work that needs to be completed asap? Could outsourcing some of your production allow you to focus more on strategy? Do you need help with taking interactivity and digital storytelling to the next level?
Website management
Embedded or remote assistance with managing updates to your digital presence.
Projects and campaigns
An extension of your team set-up to create and launch campaigns and support broad change.
Digital storytelling
Collaborative creation of reusable elements from visual and immersive effects to maps and interactive charts.
Migrate your site
Are you migrating a website? What is the best approach to rolling out a new design? Need to make the move without losing search rankings? How do I coordinate it across different teams, business units, countries?
Rolling out a rebrand
Updating a website can be daunting. We map out the end state with you, how the elements will change, and work with you to implement the changes and relaunch your site.
Refreshing your design
A visual identity update can impact many of your web pages, images and files. We’ll work with you to understand the changes, audit the site and track the changes through to completion.
Moving your site from A to B
We’ll work with you to map out the journey, templates, how pages might change and a relaunch strategy. We specialise in migrations to AEM and use tailored reports, scripts and tools to make it cost effective and seamless.
Get more out of search
Where are you appearing on search? How can you reach more of the right people? Who is clicking through? How does your website content rank search wise? How can you do better? Each year Katanya invests significantly in Search Engine Optimisation (SEO) R&D to develop comprehensive reporting and recommendation engines that provide you with big picture scorecards and page level recommendations.
Reach the right people
SEO is about getting your content in front of the right people so that they see your brand and click-through. We work with you to understand how your customers research and buy. We then analyse your content and provide recommendations on how to really optimise your content for better results.
Improve rankings and click-through rates
SEO is also about great content where your words align with how people are searching. Using inhouse tools to analyse your entire site — We look at your current performance, your content, how the site is performing and identify opportunities to create more clicks and people to your site.
Better results from your Google advertising
Google compares the keywords you’re targeting, your ad, page quality and expected conversion rates (CTR) to determine when and how your ads are displayed. We’ve helped clients get more leads and squeeze more out of their budget because we employ optimisation and targeting strategies to reach the right people at the right time.
“Katanya has migrated hundreds of sites to different systems, designs and site structures. Behind the scenes there is a lot of clever analysis and technology happening — but the main thing is that your old site is painlessly rebuilt, transformed and ready for business.”
Measure your results
Who is visiting? Where have they come from? What are they looking for? What does success look like? Where are the conversion points? What are the opportunities? Why are visitors abandoning my site? Are people watching the videos? How are interactive tools being used? How can your campaign be improved? Our analysis provides action-oriented insights.
“Through the the brand colour audit we were able to identify graphics and photos that required updates.”
Site audits
Drawing on your site, your analytics system, Google search console, page speed insights and Google itself we can provide both high level scorecards and page-by-page insights on what’s in your site and how it is performing.
“The gender and age analysis of photos across our site revealed an age imbalance between genders that required attention.”
Image and content analysis
Drawing on AI, we can provide scorecards and page-by-page insights on content readability, level of content read by visitors and tone of voice. For images we can identify colours, objects, faces, gender and age which can be useful for licensing, brand and diversity audits.
“The page speed report highlighted slow files, bottlenecks and other improvements that our team could address immediately.”
Performance analysis
Sometimes you need more than your regular metrics insights. We can dig further to examine onsite conversion funnels, levels of interactivity, site speed and strategic insights needed to maximise your return on investment.
Improve your platform
How can we contain ballooning infrastructure costs? How can I integrate our content management system (CMS), customer relationship management (CRM), marketing automation and/or recruitment systems? What does the perfect product roadmap look like? Streamline your product management, system integration, UAT, performance improvements and cost optimisation.
Product management
We can support for your product management team in defining your product roadmap.
System integration
We build, integrate, connect and automate systems with your web site.
User Acceptance Testing (UAT)
Add an extra layer of confidence to your launch with our power testers test-driving your system.
User training
Our trainers can develop self-serve materials and deliver online workshops to keep your extended team up-to-date.
Performance improvement
Our quantitative and qualitative analysis of your system performance can identify authoring and web site rendering performance improvements.
Cost optimisation
We can support you to identify ways to reduce storage, optimise content delivery network (CDN) usage and conserve server and computing power.
Upskill your workforce
Strengthen your team, no matter what their level, with our self-serve learning, remote training and interactive workshops.
Introduction to SEO
A series of interactive online workshops that gets participants thinking like consumers and provides them the tools and models to build pages that will attract more of the right people to your site.
Introduction to Google Ads
A series of online studies and interactive workshops that teach participants how to set-up advertisements and our approach for more cost-effective targeting of potential customers.
Introduction to data analytics
This series of sessions combines an introduction of descriptive analysis through to predictive and prescriptive analysis and hands-on time in Google search console and your metrics system.
Adobe Experience Manager (AEM)
Exercises tailored to your organisation and a series short online sessions to train up new users in how to use and get the most out of AEM.
Refining your digital roadmap
This fast-paced workshop developed for marketing and business leadership groups helps your team evaluate and re-prioritise current activities while thinking about the road ahead.
Workshop facilitation
Bespoke workshops designed to gather feedback and gain insights from internal users or external customers on challenges and opportunities to improve how you make digital work for you.