In an age where everything is digital: Are we evolving fast enough?

What has happened to CDs, DVDs, books, paper plane tickets, or calling to make reservations? What has happened to giant fold-out maps? What has happened to telephones? What industry is about to be reshaped or consumed by software? Which jobs will be created, and which roles will disappear?

Internet connectivity is reshaping where the knowledge worker can physically work. Even more so since the beginning of the Covid-19 pandemic, which has forced the world to re-evaluate what the term “workplace” means. From an office, from home, on a high-speed train hurtling across Europe (or China) or pool-side with a piña colada mocktail in hand.

At the same time, APIs and process automation will consume event-triggered and repetitive work. This means we all need to get more creative in how we create value. And in parallel, we need to consider the positive and negative impact of emerging phenomena, like the “sharing economy”. Are we inadvertently creating a new generation of low paid workers who will in turn be ‘automated’ out of work? Are business models that are challenging hotel chains also displacing people who are the soul of a city’s centre?

Zip forward a few years. Which technology that already exists, but isn’t yet mainstream, will further change the status quo? Will driverless cars reshape industries from taxis to trucks? And in turn, will that impact car ownership and indeed the role of public transport? How, as a society, can we best prepare for continuous learning and increase our own creativity so that those made jobless can contribute anew?

You are the experts in your business. We dig deep, research hard and, brainstorm wildly. We look to connect your business’s grandest aspirations to a digital roadmap that turns the complex windy road ahead into a sign-posted path that we can navigate together. We work with you to navigate both the big and the day-to-day changes that operating in the digital space brings. We look to the future and see adventure.

We don’t do digital. We use digital to help transform how the world sees, meets, greets and connects with you. That is Katanya.

Katanya was founded in 2011 and continues to evolve. We’re a boutique yet international consultancy that specialises in digital. If you have grand ambitions with your site that you’d like to achieve we’d love to help you make that happen.