Peach Fuzz:
Pantone’s 2024 Colour of the Year
“Embracing warmth and compassion, PANTONE 13-1023 Peach Fuzz invites us into a world of tender interaction. This hue fosters a nurturing atmosphere, fostering connections built on kindness and empathy.”
This colour is soft. It can hold its own space or provide a calm space for other colours to dance. It supports big bold blocks of colour and will encourage tonal palettes to again emerge. It is a pastel colour. it is warm. It can be modern or retro. It can inspire visuals of nature and wellness. In the digital realm it is friendly and approachable. And for fashion it carries with it a gentle elegance and understated sophistication.
Every year, The Pantone Color Institute unveils a colour that encapsulates the forthcoming year's essence. This choice is grounded in comprehensive trend forecasting, considering factors ranging from cultural shifts in arts, fashion, and film to global events and socio-political dynamics.
For 2024, the color is 13-1023 Peach Fuzz, a heartwarming shade of orange-pink that radiates coziness and gentle affection. This color is inspired by the natural warmth and softness of a peach, connecting us to a sense of comfort and care.
“In a digital era where authenticity becomes increasingly valuable, PANTONE 13-1023 Peach Fuzz draws its inspiration from the genuine, comforting aspects of nature. Its roots in the orange-pink spectrum are reminiscent of the nurturing warmth and gentleness we often seek.”
At Katanya, we love how colour can influence our mood, shape an experience and set the tone. Our prediction for 2024 aligned closely, anticipating a shift towards warmer, softer tones — we thought maybe a beige or natural colour. Peach fuzz exceeds those expectations and puts us back on a path towards
Peach Fuzz, distinct in its soft yet vibrant character, stands as a symbol of resilience and optimism. It's a testament to our ability to remain hopeful and connected in times of uncertainty. We see this reflected in our clients’ evolving digital strategies: there's a growing emphasis on authentic engagement, comforting aesthetics, and immersive, emotionally resonant experiences.
Tools for digital artistry
Pantone equips designers with various tools to integrate Peach Fuzz into their creations. This color's versatility makes it an ideal choice for adding a touch of warmth to any design. It can subtly influence your imagery or boldly redefine your digital presence, encouraging a more heartfelt and inviting approach in 2024.
Source: Pantone
Deciphering pantone’s colour selection
The process of selecting the Color of the Year remains shrouded in mystery, often involving secret meetings and global consultations. The selection committee meticulously analyses prevailing trends across various sectors, including entertainment, art, fashion, technology, and socio-economic conditions. (Although interestingly, new colours used on cars are unlikely to be selected as the chemistry and technology is often ahead of other sectors.)
Pantone’s colour ‘anthropologists’ then discuss colour psychology and colour trends. Once the list is narrowed down they then focus in to identify the right tone and shade. The colour selected must reflect a global mood, a lifestyle trend and an emotional aspect that resonates with the public. This rigorous process ensures that the chosen color truly captures the global zeitgeist.
A brief history of Pantone’s colour of the year 2000-2024
Since 2000, Pantone’s Color of the Year has become a pivotal reference for creatives, influencing design, fashion, and lifestyle sectors. Explore the journey of past colors to appreciate the evolving tapestry of our visual culture.
Viva Magenta
18-1750
Very Peri
17-3938
Ultimate Gray
17-5104
Illuminating
13-0647
Classic Blue
19-4052
Living Coral
16-1546
Ultra Violet
18-3838
Greenery
15-0343
Serenity
15-3919
Rose Quartz
13-1520
Marsala
18-1438
Radiant Orchid
18-3224
Emerald
17-5641
Tangerine Tango
17-1463
Honeysuckle
18-2120
Turquoise
15-5519
Mimosa
14-0848
Blue Iris
18-3943
Chili Pepper
19-1557
Sand Dollar
13-1106
Blue Turquoise
15-5217
Tigerlily
17-1456
Aqua Sky
14-4811
True Red
19-1664
Fuchsia Rose
17-2031
Cerulean
15-4020
Gently embracing the new normal
Photo by The Development
The Katanya team, driven by our passion for technology and design. If you are considering renewing your digital identity in 2024 or aspiring to push it further please let us know. As we ponder what 2024 will unfold, Peach Fuzz stands as a beacon of hope and comfort. A reminder to be gentle. Will this year bring a resurgence of personal connection and emotional depth? Is it time to reassess our approaches to ‘the economy’, work, life, and creativity? Or is it just time to slow down and make sure that we each make the time for what is important to us? And what will 2025 hold? We’re thinking something beige-neutral or dark red.