Users interact with brands across multiple channels on a growing range of devices. Companies have a great opportunity to create digital spaces that are tailored to meet consumer needs and drives ongoing engagement. We know one size doesn’t fit all when you’re managing existing interfaces, legacy web systems and platforms, integration layers for mobile applications, big data and web applications.
Businesses today face enormous challenges in delivering the engaging, fast and reliable experience that users demand. And those users won’t wait around for you to get it right - more than 40% of visitors abandon a website when page speeds are greater than 2-3 seconds. Detecting and resolving website, application or mobile problems experienced by end-users is a major challenge — especially in today’s environment with marketers managing features and content delivered from multiple sources and assembled in different browsers and platforms.
What we do
Whether designing processes, specifications or products themselves, product and platform enhancements should fit the organisation and customer needs. We work to modify existing Content Management Systems (CMS), components, templates and features. Whether it involves fully customising and configuring a new CMS or just developing a one-off product or improvement as part of a project.
We often hear from clients that one of the biggest project challenges is bringing various elements together, and knowing what and how to develop new features within the system. The practices we apply in our design and build are about delivering on aspirations and bringing the concept to reality – without compromising on user experience.
Progress is about improving. We do this by effectively tracking and monitoring a website’s performance through site speed, storage, blockages, connectivity and performance between devices, as well as evaluating data on your digital platforms.
Sometimes it's about knowing where to start or what to do next. We look for opportunities to suggest and implement optimisation solutions for our clients’ existing platforms – and, if needed, help map out an effective roadmap for change or upgrades.
Website refresh, redesign and content migration
To maximise the value of information or realign it with a business strategy, circumstances sometimes call for companies to update templates or migrate content from one CMS to another.
Re-skins can be simple (‘apples to apples’) or more complex (‘apples to oranges’) but the migration of content involves more than just dragging content around. Simple things like how the content will be presented, what links will break, how SEO will be effected, how publishing could be constrained, and how to test the whole thing are important variables to consider upfront in the refresh process.
Refreshes are a great opportunity to review information architecture (IA), as well as your approach to content and product and development roadmaps. This often leads to more effective user outcomes as well as a streamlined and cost-effective solution.
Web, product and CMS development
Developing an interactive website or application can be challenging, but as technology offers continued ways to expand our reach, our love for creating new experiences grows too.
Content Management Systems (CMS) allow companies complete control of their digital assets, improving the authoring experience, offering continual product improvement and giving users a content rich and tailored experience. When implemented properly they empower a wide range of users to contribute towards a digital strategy, while allowing the online specialists full control over quality and brand standards.
As technology continues to evolve, so too does our reliance on digital devices. By eliminating manual processes and providing faster publishing delivery, automation can enable streamlined performance.
The combination of automation processes and products and Automated Programming Interfaces (API) makes it easier for companies to communicate across systems, applications, social media and content enhancing the internal and external user experience. Solve that ‘I wish this system would talk to that system’ dilemma by applying systems thinking and knowledge of digital strategy to make sure that automated processes are effective and responsive.
Reporting and scripting
Digital assets can capture powerful strategic information for companies. People are great storytellers, and when people and data combine exceptional stories about digital performance can be realised.
From overall performance statistics to usability (internal and external) and production statistics (such broken links and use), we can develop reports to recommend new products and improve performance.
Platforms geared towards maximising performance can eliminate costs and increase revenue through targeted inbound marketing strategies, and reducing customer or user support needs.