Content is at the heart of digital marketing. As touchpoints with consumers multiplies across social, mobile and the web, technical expertise has a critical role to play in managing online presence and evolving technology.
Managing new technology in design platforms, content calendars, or deploying campaigns, is an ongoing challenge for traditional marketing departments with limited resources or capability to optimise and deliver. We understand the value and relationship of marketing strategy, execution and technology. Our capabilities and experience in designing and building websites and digital strategy allows us to work closely with our clients to help them execute a project or as an extension of their team to manage and execute their digital products and programs.
Training and user support for product development and launch is a critical input to ensuring successful implementation of a new product or change. Facilitating user workshops, developing and delivering materials or just building knowledge and skills of teams to enable them to execute their digital campaigns in the future is a huge part of what we love do with our clients.
What we do
Channel Management and Production
Finding the right balance between your content strategy and what you can execute will lead to efficiencies in cost, time and quality of execution.
Digital marketing teams can be challenged to find the right capability or capacity to fully execute their digital campaigns and projects – undertaking metadata reviews, reporting and analytics, publishing sites, and managing a new or refreshed site build. We love lending a helping hand to our clients to execute their projects or manage content calendars, from the most simple to complex of tasks.
Digital Marketing Delivery
A strategy or review is one of the most common (yet exciting) documents produced, but most companies are challenged to sustainably execute the recommendations or outputs of the strategic documents. For some it’s a combination of too many strategic commitments, but for most it's simply trying to find the technical skills to implement or resource constraints.
Marrying form and function, we merge experience in typography, usability, design, system features, inbound marketing and SEO application to imagine the engagement between users and products. Partnering for digital marketing execution is a growing trend in companies that have large workloads, technical deficiencies or temporary production needs making it a flexible and more cost-effective solution than ever before.
Training Delivery and Execution
As technology evolves so does the range of products and platforms. Project teams need to plan for and emphasise the importance of simple, accessible and easy to understand product education and training for internal users.
Training doesn’t start and stop with the delivery of materials. By adding features like interactive workshops, live feeds, video, and audio as well as a channel for continuous feedback, we ensure internal user acceptance and certainty of the ongoing product development lifecycle.
User Acceptance Testing (UAT)
A product launch filled with bugs and glitches is the fastest way to lose brand affinity and internal user support. The secret to a very valuable UAT function may seem simple but is often taken for granted; ensuring the user's conducting the testing are a true reflection of all levels of real system users but are managed in a way that allows all scenario’s and edge-cases are considered and challenged.
User Technical Support and Advocacy
The creation and publishing of content can be complex for organisations to manage with multiple platforms, authors/users, localisations and many other digital variables. Ensuring an open two-way dialog with the entire user-base of a CMS ensures not only digital brand consistency but also sharing of ideas, experiences and best practice.
User acceptance testing, user feedback and testing and internal training is often considered the last phase in the development process right before application. We know how important the feedback from users internally and externally is to the success of a product launch or change program.
We work hard to ensure training plans and change management is considered, planned and documented through all the phases from strategy, through development and execution. We also try and let our creativity run wild – coming up with unique ways to deliver training (videos, podcasts, workshops) to users in the most impactful way.